From Emily Ratajkowski’s recent dramatic dye job to Kaia Gerber’s newly blanched bob, the message is loud and clear: After months of low-maintenance touch-ups in lockdown, full-throttle platinum is quickly becoming the signature of the season. And yet, while the hue seems especially fitting for the light-filled days of summer, blonde (be it bleached or naturally flaxen) does not come without seasonal perils—namely brassy tones and green-tinged ends, courtesy of the sea, sun, and chlorine.
PremiumFrom Emily Ratajkowski’s recent dramatic dye job to Kaia Gerber’s newly blanched bob, the message is loud and clear: After months of low-maintenance touch-ups in lockdown, full-throttle platinum is quickly becoming the signature of the season. And yet, while the hue seems especially fitting for the light-filled days of summer, blonde (be it bleached or naturally flaxen) does not come without seasonal perils—namely brassy tones and green-tinged ends, courtesy of the sea, sun, and chlorine.
From Emily Ratajkowski’s recent dramatic dye job to Kaia Gerber’s newly blanched bob, the message is loud and clear: After months of low-maintenance touch-ups in lockdown, full-throttle platinum is quickly becoming the signature of the season. And yet, while the hue seems especially fitting for the light-filled days of summer, blonde (be it bleached or naturally flaxen) does not come without seasonal perils—namely brassy tones and green-tinged ends, courtesy of the sea, sun, and chlorine.
From Emily Ratajkowski’s recent dramatic dye job to Kaia Gerber’s newly blanched bob, the message is loud and clear: After months of low-maintenance touch-ups in lockdown, full-throttle platinum is quickly becoming the signature of the season. And yet, while the hue seems especially fitting for the light-filled days of summer, blonde (be it bleached or naturally flaxen) does not come without seasonal perils—namely brassy tones and green-tinged ends, courtesy of the sea, sun, and chlorine.
From Emily Ratajkowski’s recent dramatic dye job to Kaia Gerber’s newly blanched bob, the message is loud and clear: After months of low-maintenance touch-ups in lockdown, full-throttle platinum is quickly becoming the signature of the season. And yet, while the hue seems especially fitting for the light-filled days of summer, blonde (be it bleached or naturally flaxen) does not come without seasonal perils—namely brassy tones and green-tinged ends, courtesy of the sea, sun, and chlorine.
